What does EVOO stand for?

EVOO stands for Extra Virgin Olive Oil -- the highest recognised quality grade of olive oil, pronounced "EE-voo." Because Extra Virgin is an official quality designation, the term EVOO is the correct abbreviation. Shortening it to Olive Oil implies a different, lower-quality product altogether. When flavors (like garlic, lemon, or herbs) are infused into olive oil, it technically no longer qualifies as “extra virgin” under official standards. That’s why flavored oils are labeled as olive oil rather than EVOO.

However, it’s important to note: our flavored olive oils are still made using our premium, high-quality extra virgin olive oil as the base—not a lower-grade alternative. You get the same superior foundation, enhanced with herbs and spices.