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by Katerina (Katina) Mountanos August 25, 2021 0 Comments

 

Dear Kosterina Family,

I want to share a little bit more detail with you about our newest product – our Organic Everyday Extra Virgin Olive Oil. As you likely know by now, with our ultra premium extra virgin olive oil at our core, we are on a mission at Kosterina to help our community lead healthier and happier lives inspired by the Mediterranean diet and lifestyle.

We’ve read notes from many of you who share that you absolutely love Kosterina and that it’s so special that you save it for special occasions. Our first reaction to that is -- No, don’t save it! We want you to use it every day! This is what prompted us to create our Everyday EVOO, the perfect cooking olive oil at a price point that makes you feel good about using it liberally every day.

So what’s different about it? Here’s the background info you need:

When you harvest an olive early – which means that you take it off the tree before it’s ripe, while it’s still green – you preserve the natural polyphenol or antioxidant content in that olive. BUT, not very much olive juice comes out. (It takes literally 12 pounds of olives to make every bottle of our Original EVOO). There is much less “yield” from an early harvest olive.  A ripe black olive, on the other hand, will give you a lot more juice from the squeeze; though, while it allows for a larger volume of oil (and therefore a less expensive product), it doesn't have the same flavor and health benefits as Kosterina's early harvest EVOO.

While our Original white bottle EVOO has 470 mg/kg of polyphenol content (as measured at the time of harvest), our Everyday blue bottle EVOO clocks in at 300 mg/kg (still far above the typical grocery store oil) which allows us to offer it at a lower price.

The Everyday is aromatic and flavorful but will not overpower your food and stands up to heat beautifully. Crafted with cooks in mind and with a price point of $19.95 (compared to our Original EVOO at $28.95) you can use it on every meal and feel good about it.  More about the science behind cooking with olive oil here. (Kosterina tip: Please never cook or bake with canola or vegetable oil again. They can potentially be quite toxic to the body. Plus they are tasteless.) And through its perfect shade of Mediterranean blue, the Everyday will bring joy to your kitchen countertop.

 

Our recommendation is that you use our highly aromatic and intensely flavorful Original EVOO for salads, drizzling, dipping, and finishing – anytime the temperature is not applied. And the Everyday should be used for cooking, roasting, sauteing, grilling and baking. The blue bottle lives next to your stove. The white bottle lives on your kitchen table.

Check out the Everyday-Original Duo for all your EVOO needs. Reply to us here if you have any questions about our olive oils or if you’d like us to add the Everyday EVOO to your next order.

Peace, Love & EVOO,

Katina

Katerina (Katina) Mountanos
Katerina (Katina) Mountanos

Olive Oil Sommelier, Katerina Mountanos, is the Founder & CEO of Kosterina. Katerina is very passionate about olive oil, the Mediterranean lifestyle and eating for health and longevity.



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