It was the story of this researcher who discovered oleocanthal, one of the polyphenol compounds found in extra virgin olive oil, that made me want to launch Kosterina. My goal is to educate the US consumer on the incredible benefits of true extra virgin olive oil and tune them into the difference between the good stuff and what they’re typically finding on the supermarket shelf.
But what are polyphenols anyway?
Polyphenols are one type of health-protective antioxidants that are found in extra virgin olive oil. Like other antioxidants, polyphenols fight oxidative stress and are proven to fight against aging-related diseases like heart disease, high blood pressure and cholesterol, and certain types of cancer.
In addition to the anti-aging properties of polyphenols, they also contain strong anti-inflammatory properties. A 2011 study showed that extra virgin olive oil contains a certain phenol compound called oleocanthal, which acts similar to ibuprofen in the body. It’s thought that two tablespoons of extra virgin olive oil a day is enough to provide these anti-inflammatory benefits.
This week, there was even news of a Louisiana startup company called Oleolive that is studying and developing oleocanthal found in extra virgin olive oil, to treat and possibly cure Alzheimer’s. I can’t vouch for their claims but if they're real, WOW.
It turns out superfoods have real superpowers.
Olive Oil Sommelier Katerina Mountanos, is the Founder & CEO of Kosterina Olive Oil, which produces 100% organic, extra virgin olive oil from Greece sold directly to consumers online. Katerina is an ecommerce expert and has built beauty, home and wellness businesses for Amazon, Jet, and Walmart. She founded beauty services company, Manicube, which was sold to The Red Door by Elizabeth Arden in 2015. Katerina is very passionate about olive oil, the Mediterranean diet and eating for health and longevity.
Do you want to know how your lifestyle habits will affect your longevity? Last month I wrote about Blue Zones-- 5 areas of the world that have a higher than average population of centenarians (people who live to be over 100). And now the Blue Zones Project has a developed a quick test to determine your life expectancy.